As a branding photographer, one of the most common questions I hear is: “Do I just need a headshot, or should I invest in a full branding session?”

The truth is, both have value. But the right choice depends on where you are in your business and how you want to show up. So, let’s break it down.

What’s a headshot?

A headshot is a professional portrait, usually cropped tightly around your face and shoulders. Its main purpose is identification.

You’ll often use a headshot for:

• LinkedIn profiles
• Company websites
• Business cards
• Speaking engagement bios
• Resumes or press features

A strong headshot communicates confidence and professionalism and honestly, everyone in business should have one.

But here’s the thing, a headshot is just one frame. It shows who you are, but not what you do or how you do it.

What does a brand session cover?

A branding session, on the other hand, tells your whole story. Instead of just one image, you’ll walk away with a curated collection of photos that showcase:

• Your personality — the expressions, environments, and energy that make you unique.
• Your process — behind-the-scenes shots of you doing your work.
• Your environment — your office, studio, or favorite coffee shop that reflects your brand vibe.
• The transformation — images that help your audience imagine what it feels like to work with you.

Branding sessions are ideal for entrepreneurs, coaches, creatives, and small business owners who need more than one photo to represent their business. These sessions give you months of on-brand content you can use everywhere — your website, Instagram, newsletters, even proposals.

Which One Do You Need?

Here’s how I guide my clients:

• If you’re updating your LinkedIn or just need a polished image for your company’s site a headshot is perfect.
• If you’re building a personal brand, launching a new business, or actively marketing on social media a branding session will serve you much better.
• If you’re not sure, ask yourself: Do I need one strong image of myself, or do I need a library of visuals that tell my story?

Why This Matters for Your Business.

In today’s world, people aren’t just buying your product or service they’re buying into you. The more ways you can show up consistently and authentically, the faster your audience will trust you.

A headshot can open the door. A branding session can build the relationship.

It all depends on your goals.

There’s no “wrong” answer, it all depends on your goals. But I’ll tell you this: the clients who invest in branding sessions usually find themselves using their photos everywhere. They feel more confident showing up online, and they save time and stress because they always have the right images on hand.

If you’re ready to figure out which option is best for you, let’s chat. And if you’re not quite ready yet, grab my free Brand Starter Kit below, it’s designed to help you get clear on your visual identity so you’ll know exactly how to show up with confidence.